The latest viral advertisement which has caught everybody’s attention is that of the MTS ‘Internet Baby’. It features a baby which, as soon as it is born, uses the internet to post selfies and even googles ‘how to cut an umbilical cord’ and does it by itself. The tagline for the ad aptly reads, ‘Born for the Internet’. However, on March 24th, 2014, the Advertising Standards Council of India (ASCI) issued an order against MTS (also known as Sistema Shyam...
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