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Superstar Rajinikanth moves Court over personality rights

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In a highly interesting and novel development in the IP world, internationally acclaimed actor and cultural icon Rajinikanth has approached the Madras High Court to primarily stay the release and screening of the Hindi film ‘Main Hoon Rajinikanth’. This is among the few instances where a celebrity has invoked personality rights and its protection against infringement and the first in South India. (One other such instance was Titan Industries v. Ramkumar Jewellers, where the Delhi High Court recognized the personality...

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