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Guest Post: Monopolizing generic terms?

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Sadhvi Sood, a 3rd year student of NUJS, brings us her first entry to our SpicyIP Fellowship applicant series. Sadhvi’s post notes a recent Madras High Court decision which denies the term “Aachi” trademark protection and then goes further into instances where products and taglines used by companies and celebrities are such that they may end up monopolizing generic terms.  Readers who are interested in this post/topic may also want to check out the discussion going in the comments section of...

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