In this guest post, Deepshikha Malhotra, a 2nd year student from Faculty of Law, University of Delhi, raises some questions of what happens when a person becomes a ‘brand name’. This is Deepshikha’s first entry to our 2nd Annual SpicyIP Fellowship. [Note: We will be accepting submissions till 15th January] When Man becomes a Brand In our age of media and advertising, celebrities are paid crores just to endorse products. Their name or image is associated with the product and in...
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