‘To endorse or not to endorse’- actors will now find themselves grappling with this question the next time they sign an endorsement contract. This is because the Central Consumer Protection Council (CCPC), the apex body for consumer protection in India, has now decided to hold actors accountable in cases of false claims made in advertisements for products which they endorse. This means that a consumer can now claim compensation for false claims, made in respect of a product, not only...
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