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Was ‘Dumb Starbucks’ a Dumb Idea?

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Last weekend, residents and tourists in Los Angeles were surprised to see a new coffee shop called “Dumb Starbucks”. The logo of the store was an exact replica of the Starbucks logo, except with the prefix ‘Dumb’. The interiors and menu were done up in a way similar to Starbucks, too. The only difference was that everything on offer at Dumb Starbucks, was for free. The store became an instant rage on Social Media, and in a rather anti-climatic ending,...

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