A recent Lay’s commercial starring Ranbir Kapoor has caught my fancy; Lay’s newest ad campaign is titled ‘Lay’s Best Buddies’ and the storyline of the commercials revolve around the “loveable rascal ‘Sid’” who was the protagonist of the 2009 film ‘Wake Up Sid!’ While the ad successfully captured the essence of the campaign, it got me thinking along the lines of whether this kind of advertisement strategy which is built around characters popularized in films, may inadvertently be infringing copyright....
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